Musket Goose (Pty) Ltd

We build software we own.

Musket Goose is a product company, not a dev shop. We ship our own apps, run them in production, and keep improving them with the same team that built them.

4

Owned products

Active

In production

Growing

Users

In-house

Model

Musket Goose

Studio snapshot

4 products. One ops stack.

4

Products

Production

Stage

Growing

Users

What we do

A home for software we run ourselves

We don't take client builds. We incubate products, ship them, and operate them with shared monitoring, governance, and internal tools.

Product craft

Clear UX, honest positioning, and code we are happy to maintain years from now.

Shared operations

Telemetry, uptime checks, and admin tooling work the same way across every app.

Long-term ownership

Distribution, compliance, and growth stay in-house. No handover deck at launch.

Portfolio

Apps we run today

PaidUpIn Production

Collections

PaidUp Collect

Debt recovery for South African SMEs with Bureau Insight credit checks, outreach you approve, and success fees only when cash lands.

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SGIn Production

Gaming

Search Goose

WhatsApp alert when your Dota 2, Deadlock, or CS2 match is ready to accept.

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SmartCramIn Production

EdTech

SmartCram

Spaced repetition flashcards with a clean dashboard. Unlimited decks on the free plan.

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ReviewBotIn Production

SaaS

ReviewBot

Manage online reviews and draft responses with AI — you stay in control of every reply. Early access live; full product details TBC.

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How we work

How the portfolio runs

01

Create

We design and build software we own, from first sketch to production.

02

Manage

Ops, infra, support, and analytics run on one internal platform.

03

Distribute

We launch each product, learn from usage, and ship the next improvement.

Contact

Get in touch

Partnerships, press, or a straight question about one of our products. Email us and we'll get back to you.

Musket Goose

Based in Cape Town. We build and run multi-product SaaS in-house.

Next product already in the works