We build software we own.
Musket Goose is a product company, not a dev shop. We ship our own apps, run them in production, and keep improving them with the same team that built them.
4
Owned products
Active
In production
Growing
Users
In-house
Model

Studio snapshot
4 products. One ops stack.
4
Products
Production
Stage
Growing
Users
What we do
A home for software we run ourselves
We don't take client builds. We incubate products, ship them, and operate them with shared monitoring, governance, and internal tools.
Product craft
Clear UX, honest positioning, and code we are happy to maintain years from now.
Shared operations
Telemetry, uptime checks, and admin tooling work the same way across every app.
Long-term ownership
Distribution, compliance, and growth stay in-house. No handover deck at launch.
Portfolio
Apps we run today
Collections
PaidUp Collect
Debt recovery for South African SMEs with Bureau Insight credit checks, outreach you approve, and success fees only when cash lands.
Visit siteGaming
Search Goose
WhatsApp alert when your Dota 2, Deadlock, or CS2 match is ready to accept.
Visit siteEdTech
SmartCram
Spaced repetition flashcards with a clean dashboard. Unlimited decks on the free plan.
Visit siteSaaS
ReviewBot
Manage online reviews and draft responses with AI — you stay in control of every reply. Early access live; full product details TBC.
Visit siteHow we work
How the portfolio runs
Create
We design and build software we own, from first sketch to production.
Manage
Ops, infra, support, and analytics run on one internal platform.
Distribute
We launch each product, learn from usage, and ship the next improvement.

